In the age of remote work and virtual meetings, it’s more important than ever to find ways to keep your team engaged and focused during online presentations. While video conferencing technology has made it easier to connect with colleagues and clients from anywhere in the world, it can still be challenging to create an engaging and interactive virtual meeting experience.
Fortunately, there is a growing body of research that suggests that video meetings that are engaging and interactive can actually create more neural activity in the brain, leading to greater focus, attention, and retention of information. This research has important implications for salespeople and executives in leadership roles, as it highlights the importance of creating engaging and memorable virtual presentations that capture your audience’s attention and leave a lasting impression.
One of the key ways that video meetings can engage the brain is by activating the release of neurotransmitters such as dopamine, serotonin, and oxytocin. These chemicals play a critical role in our mood, motivation, and social behavior, and are released when we interact with other people in positive ways. When we speak to live people, for example, our brains produce more of these chemicals, leading to a heightened sense of engagement and connection.
Research conducted by cognitive neuroscientist Uri Hasson and his colleagues at Princeton University has shown that when people watch a speaker who is engaging and passionate, their brain activity synchronizes with that of the speaker. Using MRI images to track brain activity, the researchers found that when subjects watched a video of a speaker, the regions of their brains associated with language, perception, and understanding lit up in response to the speaker’s words and body language. This suggests that when a speaker is engaging and energetic, they are able to activate the brains of their audience members in a way that creates a shared experience of engagement and connection.
So how can you create engaging and memorable virtual presentations that capture your audience’s attention and activate their brains in this way? One option is to use Reactiv SUITE, a powerful remote presentation software that is designed with the science of engagement and how our brain works in mind. Reactiv SUITE incorporates augmented reality technology that enables presenters to create immersive virtual presentations that feel like in-person meetings. By allowing presenters to ink, highlight, and point to documents as if they were physical objects, Reactiv SUITE creates a more interactive and engaging presentation experience that captures the attention of the audience.
In addition to its powerful presentation features, Reactiv SUITE works with any video conferencing tool. No need to change your existing infrastructure or redesign your content. Just click the Screen Share button in your video conference, and select the Reactiv SUITE window. Then see how easy it is to create a broadcast quality meeting experience, where you and your content are blended together as if you were in-person with your audience. Reactiv SUITE makes it easy to create engaging and interactive virtual meetings that activate the release of neurotransmitters in the brain and create more neural activity.
In conclusion, video meetings that are engaging and interactive can create more neural activity in the brain, leading to greater focus, attention, and retention of information. As a salesperson or executive in a leadership role, it’s important to understand the science of engagement and how it can be used to create more effective and memorable virtual presentations. By using innovative remote presentation software like Reactiv SUITE, you can harness the power of neuroscience to create engaging, interactive, and immersive virtual meetings that leave a lasting impression on your audience.